Svetlana D. Ignjatijević* 1 , Radivoj V. Prodanović2 , Jelena Z. Bošković2 , Nikola M. Puvača2 , Mirela J. Tomaš Simin3 , Tatjana A. Peulić4 , Olivera M. Đuragić4 "/> Svetlana D. Ignjatijević* 1 , Radivoj V. Prodanović2 , Jelena Z. Bošković2 , Nikola M. Puvača2 , Mirela J. Tomaš Simin3 , Tatjana A. Peulić4 , Olivera M. Đuragić4 "/> 1University Business Academy, Faculty of Economics and Engineering Management, Department of Business and International Economics, Cvećarska 2, 21000 Novi Sad, Serbia
2University Business Academy, Faculty of Economics and Engineering Management, Department of Engineering Management in Biotechnology, Cvećarska 2, 21000 Novi Sad, Serbia
3University of Novi Sad, Faculty of Agriculture, Department of Economics in Agriculture and Rural Sociology, Trg Dositeja Obradovića 8, 21000 Novi Sad, Serbia
4University of Novi Sad, Scientific Institute of Food Technology, Bulevar cara Lazara 1, 21000 Novi Sad, Serbia


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Food & Feed Research

COMPARATIVE ANALYSIS OF HONEY CONSUMPTION IN ROMANIA, ITALY AND SERBIA

DOI: UDK:
638.16:[339.13:366.1:614(438+450+497.11)
JOURNAL No:
Volume 46, Issue 1
PAGES
125-136
KEYWORDS
honey consumption, consumer profile, health aspect
TOOLS Creative Commons License
Svetlana D. Ignjatijević* 1 , Radivoj V. Prodanović2 , Jelena Z. Bošković2 , Nikola M. Puvača2 , Mirela J. Tomaš Simin3 , Tatjana A. Peulić4 , Olivera M. Đuragić4
1University Business Academy, Faculty of Economics and Engineering Management, Department of Business and International Economics, Cvećarska 2, 21000 Novi Sad, Serbia
2University Business Academy, Faculty of Economics and Engineering Management, Department of Engineering Management in Biotechnology, Cvećarska 2, 21000 Novi Sad, Serbia
3University of Novi Sad, Faculty of Agriculture, Department of Economics in Agriculture and Rural Sociology, Trg Dositeja Obradovića 8, 21000 Novi Sad, Serbia
4University of Novi Sad, Scientific Institute of Food Technology, Bulevar cara Lazara 1, 21000 Novi Sad, Serbia



ABSTRACT

Honey consumption is influenced by factors as well, health benefits, such as product characteristics, or demographic and sociological characteristics. The aim of the research is to identify factors that influence the volume of honey consumption, consumers' purchasing intentions, as well as to define the consumer profile in Romania, Italy, and Serbia. The research was conducted in the period from 2014 to 2016 through a questionnaire. The statistical significance of the difference in the consumption of honey in Serbia (Province of Vojvodina), Italy (the Province of Lombardy, which geographically resembles Vojvodina) and Romania was investigated. For the selection of a representative sample, the random selection method was used, and the obtained data were processed using the SPSS program. The strongest motives for honey consumption are the satisfaction that the taste of honey provides and the perception that it is healthy food. The chi-squared test shows that there is a significant difference between the countries in terms of demographic and economic characteristics of consumers, trends, and tendencies in the consumption of honey and sociological characteristics of consumers.



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